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Hi! I'm a 21-year-old blogger living in Ljubljana. Student of Art History and English. Stylist and video maker, currently running anablush.com


The Truth About Fashion Week

In the last few weeks, many designers decided to present their newest collections in showrooms scattered around Ljubljana, as part of the idea of FW after FW: to show their clients and nosiy fashion enthusiasts the designs up-close. This reminded me that I still haven't posted about my fashion week experience, so here it is. 
It's time to tell you the truth about fashion week. 
As glamorous as it may seem to others, it actually isn't, trust me. There's a lot of work that goes on behind-the-scenes we never show, or even talk about: outfit, hair and makeup preparations, rushing to get there on time, with little to no time to eat, photoshootings before the actual event and making sure you always look great. And then repeat that for a few days in a row. I had 5 total days of Fashion Week this season, here in Ljubljana, and I can't imagine what it's like for those who do this everyday throughout the fashion month. Even though Fashion week is really exciting and a wonderful opportunity, it can also be really exhausting!

Where you sit is everything

If you sit front row, you officially made it in the fashion world. It's just how things work. Fashion hierarchy is still very much present and everyone is strongly aware of where they are sitting in relation to others. Front row is usually reserved for editors, fashion buyers, celebrities and socialites, while bloggers, other less important editors, etc. occupy the rows behind it.
And then there is always some drama behind the sitting arrangements - if someone isn't given a seat they think are worthy off, they often request to be re-seated to a better position. Then there's people moving around, people getting angry, taking offence, etc. So many problems for those 10 minutes of watching models walking down the runway. Worth it? Doubt it. Which brings me to my next point.

It's more important about being seen than the clothes

Fashion week is all about networking with other people in the fashion industry, as well as taking pictures and showing your outfit to all your social media followers. You usually sit too far to properly see the clothes anyway, so you save your time for that when attending designers' showrooms a few weeks after the fashion week has ended.

Shows end in no time

If you are a first time attender, you will find this very odd, but it's just how it is - fashion shows usually last a total of 10 minutes, following by networking, interviews and taking pictures. In about an hour you're all done and already on your way to the new show.

Blisters are inevitable

You are constantly moving around and even if you wear flats, you're bound to get blisters. A couple of days spent mostly on your feet and on-the-go, will definitely left some evidence on your feet for the next couple of weeks.

People are always late

Shows ALWAYS start at least 15 minutes late, sometimes even an hour, if the organisers are waiting for a VIP guest to arrive. Usually it's because the models are not ready (make-up/hair), are still getting dressed or the designers decided to change the models / making some last minute alterations to the clothes. As you can imagine, this is really annoying, but you unfortunately get used to it quite quickly.

There is nothing good in any of the gift bags 

At the end of every FW day, the organisers prepare/give you a gift bag to take with you home. To be honest, they are usually really uninspiring: a few magazines, leaflets, sometimes some testers, water/drinks from the sponsors (which make the bag heavy af) and a few coupons for makeup, facials or drinks we will never really use.

Press/Bloggers seriously don't get any sleep

Sleep is unfortunately the price to pay, if you want to stay relevant. 
My day usually consists of first getting ready quite early, because the shows are late in the evening and if you want to make an outfit post, like every proper blogger should, you of course need daylight in order to do that. ORGANISERS do something about that! Why can't we take examples from the Big Four (New York, London, Milan and Paris) and schedule shows throughout the day, scatter them around the city on different locations. That way we could get great street style pictures, attend more shows and schedule our day, not just the evening, around fashion. That would be a proper fashion week, with the city living for fashion those few days every season. 
+ WE, BLOGGERS, NEED DAYLIGHT TO SHOOT PICTURES FOR THE BLOG AND SOCIAL MEDIA. WE DON'T DO EVENINGS, IF YOU STILL HAVEN'T NOTICED THAT (or at least provide good / picture-friendly lighting inside the venue). 
Anyway, continuing with a "normal fashion week day". Then I drive to a photoshoot (because street style photography during fashion week just doesn't exist here in Ljubljana), finally attend the show, go home late in the evening and go straight to my computer, where I choose and edit the pictures, write a blog post and publish it. This usually takes me around 3-4 hours, so when I finally manage to do everything, is already really late into the night. And then repeat everything for the next few days. You are really exhausted, if you want to do everything properly, so concealer is my best friend during the FW season. 

My humble advice to the organisers: stop fighting, join forces and make ONE outstanding fashion week here in Ljubljana. There's no need for two FWs, if they are both mediocre. Inviting foreign designers to fill in the blank is not the solution here, when we have plenty of talented Slovene fashion designers that you could host on ONE fashion week.

Well, that's my two cents on fashion week. Don't get me wrong, I love fashion and fashion weeks, but I needed to talk about the things people don't really see or talk about. Just keeping it real! 
-a 



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