Lifestyle / Fashion / Beauty Blog

Hi! I'm a 23-year-old blogger living in Ljubljana. Stylist and video maker, currently running


SO I HAVE A MAGAZINE? // Māgoa and M.erch

Though it's not a secret, it's actually something that I've never written about before on my blog. SO HERE IT IS!
I have a magazine, titled Māgoa, where we share talented up-and-coming artists from Slovenia, as well as all around the world. That was my vision since I started, hmm let's call it my "journey" as an artist myself. It's funny to think, where I am today, thinking about my past-self. But things happen for a reason. Or so I think so. 

So how everything actually started?

It all started from disappointment. A certain situation, where someone didn't appreciate all the hard work I put into my projects and decided they were better off than the rest of us. So be it, I said to myself, and left that company. After a few weeks of not actually knowing where to go next, me and Žan came up with this crazy idea: let's have a magazine, where we will create an open space for all artists to freely express their ideas. With no restrictions, no censorship and constant support. Not like the rest of them. AND SO WE DID! I started creating the corporate identity of Māgoa, which was my first design job. Ever. I could never imagine that would become one of the most important aspects of my future creative work.

We also didn't tell anyone, not even my closest friends. We didn't want any particular image associating with the work we did, because we knew, it would somehow impact everything we created. And to be honest, it was fun hiding behind this art profile and create a certain mystery around it. Nobody actually knew who Māgoa was, and I loved it. It felt so freeing, simply just focusing on art and creating something I always wanted, with absolutely no restrictions. 

Fashion is a very close-knit group of people, especially here in Slovenia, where everybody knows each other and connections rule the system. Our aim is to change that and give talented artists opportunity to show their work to a wider audience. Because we are familiar with the current media situation - every magazine uses the same old names again and again, never even letting younger artists a small chance to prove themselves they are worthy of that position. But hey, let's change that, ok?

So yes, Māgoa was all one big secret. Until now, the launch event in Moderna Cafe, which changed that. Our first print issue is out, after a year of hard-work. Magazine is no joke and I've experienced that first-hand throughout the first year of being editor-in-chief of Māgoa Magazine. It was a struggle, for sure. There were countless times where I just wanted to leave everything and give up. Yet, the support from my closest family and friends, as well as the artists (you all know who you are!) who have been there with us since the very beginning. Thank you for your constant support, because without you, there wouldn't be anything to hold in my hands. Trust me, I would have given up a looong time ago!

So today marks another chapter in Māgoa's story. Not just the print issue, but also our very own merchandise.

Māgoa. Art of people we love to follow, create with and promote. Art of people with whom we share our visions, moments and stories at the end of this 1styear journey. Māgoa is a group of friends and artists, who dreamed up a new open platform. By now, you all probably know our story. Today marks another chapter of Māgoa.
We are happy to present our own line of products titled M.ERCH. For our first official project we have collaborated with Slovenian fashion designer, Kiss the Future, and created a limited-edition line of pink & white sweaters.

They are available in 2 different designs and 4 color combinations, all oversized: white with large graphic (black or red print) // pink with yellow or pink with red design (Māgoa’s most recognizable color combination), both with small graphic in red.

Here are three facts about our new line of sweaters:


Our most important factor when creating the sweaters was to support local production and designers, because we firmly stand for sustainable fashion and pieces that carry a story behind them. They are handcrafted with care by Kiss the Future. Made in Ljubljana, Slovenia.


Sweaters are made out of 100% cotton. Material is of local origin as well, made in Lokateks, Gorenjska predilnica.


When it comes to size, we create clothes for real life, and real people. Because we don’t judge or differentiate based on size. Or your gender. It’s all one size and unisex.

WANT ONE? I know it's way too hot to think about that, but trust me, autumn is right around the corner. So click here and place your order.

Thank you for all the support. This year was absolutely amazing and I can't wait to see what in store for us in the future.


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